Dar es Salaam School of Journalism – History, Departments, Programmes and More

Background

The Dar es Salaam School of Journalism (DSJ) is a full-fledged college that was founded in 1998 and registered with the National Council for Technical Education (NACTE) on April 4, 2003, with its registration number being REG/PWF/012. The DSJ is Tanzania’s 2nd private institution to offer journalism training.

Since that time, Dar es Salaam School of Journalism has continuously provided journalism training at the Diploma and Basic Technician certificate levels, with an annual average of roughly 300 diploma and basic technical certificate graduates. From 2020 July, DSJ will offer a new curriculum, “Market and Public Relations,” at both levels.

Dar es Salaam School of Journalism is one of the country’s most prestigious communication and journalism training institutes, with a large number of graduates working in the media, government, international organizations, and private enterprises.

Dar es Salaam School of Journalism has now joined its sister colleges under the umbrella of the Union of Training Institutions (UTI), which was founded in 2016.

Vision

Dar es Salaam School of Journalism strives to be an excellence centre and the finest choice for individuals who desire to be technology and communication professionals.

Mission

Dar es Salaam School of Journalism seeks to provide an inclusive learning environment where Tanzanians and non-Tanzanians alike may acquire the intellectual, interpretative, and practical skills needed to work as professionals in the fields of communication and technology.

Journalism

Journalism was one of the first programs offered by Dar es Salaam School of Journalism, and for years, it has helped many students advance in their professions. The department is made up of dedicated and professional tutors who guarantee that every student leaves DSJ with the skills and knowledge they need. The Journalism Department is a vibrant and technologically advanced portion of DSJ that emphasizes practice as a critical component of learning.

This department is in charge of providing journalism training as well as other related programs such as Mass Communication, Corporate Communication, Digital Media, and so on. This department offers a variety of programs at various levels, including:

• Short Courses (4 weeks to 4 months)
• Ordinary Diploma
• Certificates

The Department of Journalism at Dar es Salaam School of Journalism has tutors with diverse expertise in tackling varied scenarios as a driving force to graduate the best journalists nationally, as the 2nd private institution and 3rd college to give journalism training in Tanzania.

Marketing

Most Tanzanian companies, institutions, and organizations are currently undergoing massive management system reforms, owing to the highly competitive nature of today’s corporate world. Companies must have a competitive advantage that distinguishes them from the competition in terms of public appeal and media attention. The public purchases items and services and the media is in charge of marketing them.

Marketing and public relations is a rapidly expanding field of communication in which its department at Dar es Salaam School of Journalism is constructively confronting and dealing with both external and internal environments. The department is in charge of providing training in marketing and public relations, as well as other related programs like advertising and mass communication.

This department offers a variety of programs at various levels, including:

• Short Courses (4 weeks to 4 months)
• Ordinary Diploma
• Certificate

It is the 1st department in Tanzanian medium-scale institutions to provide a balanced combination of marketing and public relations.

Information Technologies

The Information and Communication Technology (ICT) department at Dar es Salaam School of Journalism strives to provide students with technical knowledge since it is required as part of their education in order for them to adapt to the current world. As a result, all students are guaranteed to obtain computing skills under the tutelage of ICT professionals.

This department is in charge of providing communication and information technology (ICT) training to every student enrolled in all programs. It offers ICT short courses as well. Computers and associated equipment will be used to teach you how to communicate. Moreover, you will be given information and skills on how to operate and maintain a computer.

Short Programs

• Online Media Professional Practitioner
• Radio Production
• Online Social Media Marketing
• Newspaper Designing
• Film Production
• Graphics Designing
• Film Acting
• Customer Care
• Bus Host(ess)
• TV and Radio Broadcasting

Long Programmes

• Public Relations and Marketing Diploma
• Public Relations and Marketing Certificate
• Journalism Diploma
• Journalism Certificate

For more articles related to Education in Tanzania, click here!